Chairman’s Challenge 2010 winner:

Junior Achievement Hong Kong

Goal for Youth workshops
The contribution of nearly
200 employees in Hong Kong
has helped young people
build their financial skills.

In 2010, more than 1,800 young people in Hong Kong took part in Junior Achievement’s Goal for Youth workshops, supported by more than 188 Prudential volunteers.

These interactive workshops feature a discussion with an inspirational leader from the local community who shares their story, and discusses challenges they have faced and how they have overcome them. During the workshops, volunteers from Prudential Hong Kong lead life planning and financial management sessions with small groups of students, aged between 15 and 18 years, sharing their skills and experience and providing advice, mentoring and support.

Paul Bedell, Chief Marketing Officer, Prudential Hong Kong, commented: “Financial literacy training for young people has always been one of the key priorities for our community work. Junior Achievement’s Goal for Youth workshops give our employees the opportunity to use their professional knowledge to help young people build their financial skills.“

The workshops proved extremely popular, with applications far exceeding the places available. For that reason, part of the funding received from the Chairman’s Challenge has been used to create a video archive of community leaders’ presentations, so that content can be made more widely available. Paul sums up the programme’s appeal: “The feedback that we have had from students shows how much they value the opportunity to think about their lives in a new way. They realise that sound financial management can give them the freedom to pursue their dreams in the future.”

“I am extremely proud of the contribution our employees make through volunteering and, I believe, this is another demonstration of our brand values in action.”

HARVEY McGRATH
CHAIRMAN PRUDENTIAL PLC

Chairman's challenge 2010

Vivian Lau, CEO of Junior Achievement Hong Kong, added: “The dedication of Prudential Hong Kong has laid a solid and sustainable foundation for the future success of the young people who have attended the Goal for Youth workshops.”

As well as providing the young people attending the course with valuable insights and experience, our volunteers enjoy the opportunity to share their expertise and knowledge, as Paul explains: “For Prudential volunteers the mentoring experience is inspirational in more ways than one. On the one hand they are using their expertise to make a meaningful impact on the local community and, on the other hand, the workshops are a great team-building exercise that enhances the leadership skills of all volunteers. We are delighted that, through the efforts and commitment of our employees, we are the Chairman’s Challenge winners.”

Ja goal for youth

“The dedication of Prudential Hong Kong has laid a solid and sustainable foundation for the future success of young people who have attended the Goal for Youth workshops.”

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