Chairman’s introduction

“Throughout our long history, of more than 160 years, we have established a heritage of responsibility rooted in our long-term planning and day-to-day operations.”

Harvey McGrath

View Chairman’s introduction >

Our priorities and principles

We direct our resources towards the issues that we believe are most relevant to our business and where we can make the most impact through our actions and expertise.

As such, we have established four global areas of focus.

View our priorities and principles >

Our customer charter

View our customer charter >

Our Customer Charter

  • We seek to understand our customers’ needs and provide appropriate products
  • We provide clear product communication and promotional materials
  • We maintain open communication with our customers, providing a helpful, responsive and ongoing service
  • We seek the views and suggestions of our customers
  • We resolve customer complaints as quickly as we can

Our employees tell their stories

This year to help illustrate how CR is an intrinsic part of the way we do business, we have included articles from interviews with employees, telling, in their own words, how we put our philosophy into practice.

A new lexicon of financial behaviour >

Investing in a long-term approach >

Building Momentum. Prudential’s flagship development programme >

Reducing adverse impacts from the built environment >

Prudential UK joins the ‘premier league’ with the Business in the Community Mark >


Your comments and ideas help us to shape the future reports to suit your needs.

Tell us your views on this report >

CR contacts

View contact details for our operations around the world.

View CR contacts >

View on iPad

View the CR Report optimised for iPad.

Download the iPad App >

View Flashbook

Browse our report through our new Flashbook

View Flashbook >

Download PDF

Corporate Responsibility Report 2010

Download PDF >